Supporting development through tourismTourism in Kenya

Tourism is an important source of income and employment is many countries. In the Maasai Mara region of Kenya, tourism organisations are involved in supporting and developing their local communities.

Part of GeographyGlobal issues

Tourism in Kenya

Wildlife is a major attraction for tourists to Kenya

Kenya is an example of a developing country:

Kenya is located in eastern Africa, next to the Indian Ocean.
  • Gross National Income (GNI) is $1,290 per person compared to $42,000 per person in the UK.
  • Life expectancy is 62 years and infant mortality 36 per 1,000.
  • 75 per cent of the population live in rural areas, most are small scale farmers and most live in poverty.

Tourism brings income to Kenya and gives tourists a greater understanding of the animals and plants in this part of Africa.

Kenya's tourism earnings were $1.6 billion in 2019 with over two-million visitors. By 2026, it is estimated tourism will account for 9.6% of all employment in Kenya.

The Maasai Mara is especially popular for safari holidays, offering tourists the chance to observe the annual migration of wildebeest and zebra.

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